The Guild TV


Examples of Work by The Guild TV
and Freelance Projects by Chris Ratcliffe

Virtual Reality

Advion VR Kitchen
This is a Virtual Reality game created by The Guild TV. The player works as a pest controller to eliminate cockroaches from a kitchen and score points. The scores can be shared online to encourage later engagement.

Client: Phorix
VR Saber Game
This is a demo of a Saber-slicing expereince that allows the player to interact with a product or service. You can test your timing and dexterity skills while slicing spheres to score points and learn about your brand.

Client: Phorix
Virtual Reality - Turf Management
This is a Virtual Reality fly-through that allows clients to visualise golf course maintenance. We can see, from a drone's POV, how to spot problems on the golf course and how to remedy them.

Client: PHORIX
Virtual Sets - Export Development Canada
Examples of the many virtual sets I have made for the Newtek Tricaster Liveset Platform. These are bespoke, custom creations for clients, that allow the camera to move around and zoom in, while seamlessly putting the presenter inside the virtual set.

Client: Export Development Canada and many more

Animated Films

Christian Louboutin - Christmas Film
Working with Studio Once and Future, the Guild TV handled all the VFX and Character animation for this Christmas film for shoe-designer christian Louboutin. I match-moved the shots and created the image-based lighting, then added in the Christmas Decoration characters, with Once and Future Directing the film and compositing.

Client: Once and Future
3D Animation for Ferro
I was lead Animator, Modeller and lighter on this advert for Ferro Aluminium Recycling.

Director / Compositor: Christian Bevilacqua at Therapy Films
Invaders from Space - Comedy Film
Space Invaders: Live-Action Directing and animating This was a chance to direct some live action comedy to pitch an idea of mine to a comedy channel. I Co-directed this with Martin Stacey. We shot the footage and did the sets and costumes. I did the 3D animation and Martin composited and edited. It was great to work with Tom Rosenthal, Eric Lampaert and Naz Osmanoglu, who wrote and improvised scripts for this pitch.
Mastercard - Magic Shop Film
Stop Motion and 3D Animation for Mastercard Magic Shop. Working with Christian Bevilacqua I was co-lead 3D and stop frame animator on this advert for Mastercard.

Director: Christian Bevliacqua
Star Wars - Disney Channel
Disney Store / Star Wars / Christmas TV Advert I provided Fellow Collective with the 3D space elements for this commercial. I motion tracked the live-action footage and rendered and animated the space scene including the Tie-Fighters, planets and asteroids.

Client: Disney / Fellow Collective
Ultibro - Character Animation
Character animation and modelling: This is a segment from some of the Character animation i created for the Ultibro Inhaler product launch

Client: MCCGLC
Christian Louboutin Handbag & Shoe Product Renders
Working with Fellow Collective I modeled and rendered a range of Christian Louboutin products. I made accurate 3D models of the bags and shoes. Each stitch, each piece of decoration and each panel of leather was reproduced in 3D to produce hyper-real stills and animation of the products.

Client – Fellow Collective - Christian Louboutin

Augmented Reality

Advion AR Cockroach Anatomy
This is an example of using Augmented reality to showcase a product or process, in this case cockroach pest control.

Client: Phorix
AR Treasure Hunt
This is an early demo of an AR experience that allows you to roam around a Virtual AR Kitchen. You can explore the room, open doors and cupboards to find hidden treasure. This offers an interactive way to learn about a product or service while winning prizes.


Olympic Games - Opening Ceremony Visuals
Creative Code and Animation for the Olympic Ceremonies As part of the team at CrystalCG, led by art Director Kate Dawkins I had the fantastic opportunity to create content for the audience pixel display. As well as conventional 3D animation I built audio and video-reactive creative code systems to make animations used on the pixels. I am responsible for parts of the content in this video, more specifics to follow. Note in in particular: the first 40 seconds, in which type and imagery was manipulated by the audio waveforms and a midi control surface and an interactive camera system.

Client: Crystal CG International
Adidas Lab - Interactive creative Coding
Creative Coding for the Adidas Lab I joined the team at Kin-Design to help put create an interactive, real-time data visualisation experience. As the participants took the ball down the 15 meter Astroturf track, I used three Kinect sensors to analyse speed power and agility and create “data trails” to visualise athletic performance. Results and a video of each player’s experience were relayed to an interactive scoreboard, and uploaded to social media. My role was to code a realtime animation system that created graphics from the kinect data and composited it, real-time onto 3 x HD video streams with audio. I was also involved with the technical aspects of the site installation and hardware and software integration.

Client: Kin Design
Aimoveg - Kinetic Sculpture Content
This is an example of content I created for a 3D volumetric display made up from 100,000 led pixels. I used full body motion-capture of actors to create volumetric asnaimation to go on this larger-than life display

Client: MCCGLC
Euretina - Volumetric 3D Display Content
Coding for a Kinetic Sculpture at MCCGLC The team at MCCGLC were responsible for this Kinetic sculpture, made fromn 324 metal balls, each controlled by a programmable stepper motor system. I coded a simple system to take images and turn them into code that the sculpture could understand.

Client: MCCGLC